Sample report
A full KPIPush report, section by section.
This is a complete daily report for an example account. The account name and every number are anonymized. Nothing is summarized away, this is the report a KPIPush agency receives each morning, one per account.
Action items
- Rebalance daily budgets: 2 campaigns spent under 70% of their daily cap yesterday.
- Shift budget toward Search - Kitchen Remodel, the strongest at $58.40 cost per conversion, still spending ~61% of its daily cap.
- Review Search - Countertops: at $184 MTD cost per conversion it is the least efficient line, tighten match types or negatives.
- Add “kitchen remodel cost estimate” as an exact keyword: strong intent, converted yesterday, currently only matched broadly.
- Confirm the 9 budget and bid changes logged by the account user yesterday were intended.
Yesterday
| Metric | Current | vs MTD daily avg | vs last month daily avg | vs same weekday (4wk) |
|---|---|---|---|---|
| Cost | $342.18 | +8.1% | +19.4% | +4.6% |
| Impressions | 4,912 | +12.7% | +31.0% | +9.8% |
| Clicks | 128 | +5.4% | +2.1% | +7.6% |
| CPC | $2.67 | +2.5% | +16.9% | -2.8% |
| CTR | 2.6% | -6.5% | -22.1% | -2.0% |
| Conversions | 5.0 | +11.1% | -9.1% | +25.0% |
| Cost/Conv | $68.44 | -2.7% | +31.3% | -16.3% |
| CVR | 3.9% | +5.4% | -10.9% | +16.2% |
This week (last 7 full days)
| Metric | Current | vs prior 7 days | vs MTD daily avg x7 | vs last month full |
|---|---|---|---|---|
| Cost | $2,238.90 | +6.2% | +3.4% | -48.1%·partial |
| Impressions | 32,481 | +9.1% | +7.7% | -44.0%·partial |
| Clicks | 842 | +4.3% | +1.9% | -46.7%·partial |
| CPC | $2.66 | +1.8% | +1.5% | -2.6% |
| CTR | 2.6% | -4.4% | -5.4% | -4.8% |
| Conversions | 34.0 | +3.0% | -1.4% | -45.9%·partial |
| Cost/Conv | $65.85 | +3.1% | +4.9% | -4.1% |
| CVR | 4.0% | -1.2% | -3.2% | +1.5% |
Month to date
| Metric | Current | vs last month full | vs same-day-range |
|---|---|---|---|
| Cost | $5,764.30 | -33.6%·partial | +7.2% |
| Impressions | 81,204 | -29.9%·partial | +11.4% |
| Clicks | 2,131 | -31.0%·partial | +5.9% |
| CPC | $2.70 | -3.8% | +1.2% |
| CTR | 2.6% | -2.9% | -4.9% |
| Conversions | 88.0 | -27.3%·partial | +3.5% |
| Cost/Conv | $65.50 | -8.7% | +3.6% |
| CVR | 4.1% | +5.4% | -2.3% |
Monthly pacing
MTD spend $5,764.30. Projected end of month $10,530.71 (dow-14). Budget $11,000.00, projected -4.3% vs budget.
Conversions by action
| Action | Yesterday | MTD |
|---|---|---|
| Quote request (form) | 3.0 | 54.0 |
| Calls from ads | 2.0 | 29.0 |
| Showroom directions | 0.0 | 5.0 |
Campaigns (yesterday, MTD in parentheses)
| Campaign | Cost | Clicks | CPC | Conv | Cost/conv | Budget util | Bid strategy | Flags |
|---|---|---|---|---|---|---|---|---|
| Search - Kitchen Remodel | $152.60 ($2,614.40) | 54 (902) | $2.83 ($2.90) | 3.0 (44.8) | $50.87 ($58.40) | 61.0% | MAXIMIZE_CONVERSIONS | under |
| Search - Cabinets | $88.40 ($1,486.10) | 33 (548) | $2.68 ($2.71) | 1.0 (24.0) | $88.40 ($61.92) | 88.4% | TARGET_CPA | — |
| Search - Countertops | $70.18 ($1,102.80) | 28 (441) | $2.51 ($2.50) | 1.0 (6.0) | $70.18 ($183.80) | 46.8% | MAXIMIZE_CONVERSIONS | under |
| Pmax - Showroom | $31.00 ($561.00) | 13 (240) | $2.38 ($2.34) | 0.0 (13.2) | n/a ($42.50) | 62.0% | MAXIMIZE_CONVERSIONS | — |
1 more campaign paused.
Budget notices
Under 70% of daily budget
| Campaign | Utilization | Daily budget | Spend | Limited by budget |
|---|---|---|---|---|
| Search - Kitchen Remodel | 61.0% | $250.00 | $152.60 | no |
| Search - Countertops | 46.8% | $150.00 | $70.18 | no |
Search terms + verdicts
| Term | Campaign / Ad group | Cost | Clicks | Conv |
|---|---|---|---|---|
| kitchen remodel cost estimate | Kitchen Remodel / Remodel Cost | $8.24 | 3 | 1.0 |
| shaker cabinets white | Cabinets / Shaker | $5.36 | 2 | 0.0 |
| how much does quartz countertop cost | Countertops / Quartz | $4.90 | 2 | 0.0 |
| ikea kitchen installers | Cabinets / Shaker | $3.02 | 1 | 0.0 |
| cheap countertop remnants | Countertops / Quartz | $2.58 | 1 | 0.0 |
Verdicts
High-intent estimate query that already converted; give it its own keyword and bid.
Brand-specific install intent Cedar & Oak does not serve; exclude it.
Bargain-remnant shopper, off-profile for full remodels; exclude it.
Research-stage but relevant; no conversion yet, monitor before acting.
9 other terms reviewed: keep.
Performance Max search categories
| Campaign | Category | Impr | Clicks | Conv |
|---|---|---|---|---|
| Pmax - Showroom | kitchen showroom near me | 612 | 41 | 4.0 |
| Pmax - Showroom | custom cabinetry | 438 | 22 | 2.0 |
| Pmax - Showroom | kitchen design consultation | 305 | 18 | 3.0 |
Change history (last 24h)
9 changes to campaigns in scope, plus a separate 3 account-level changes (conversion actions, settings) that are not attributable to any campaign and are not part of the 9.
- account.user@example.com: 9 (budgets 4, bidding 3, campaign targeting 2)
Analyst audit
Solid day.
We spent $342.18 for 128 clicks and 5 conversions at a $68.44 cost per conversion, a touch under the MTD average and 16% better than the same weekday over the last four weeks. Cost ran a little hot (+8% vs the daily average) but conversions kept pace, so efficiency held. CTR at 2.6% is slightly soft against last month, worth noting but not acting on from a single day.
- Month to date sits at 88 conversions and a $65.50 cost per conversion, both healthy and close to last month once you account for the partial-month comparison.
- Pacing is on track: projected end of month around $10,531 against the $11,000 budget, roughly 4% under. No action needed on total spend, but there is room to push the efficient lines.
- Two campaigns are under-spending their daily caps. Kitchen Remodel in particular is the best performer and still has headroom.
- Search - Kitchen Remodel is the workhorse: 44.8 conversions MTD at a $58.40 cost per conversion, spending only 61% of its cap. This is where added budget should go first.
- Search - Countertops is the laggard at $183.80 MTD cost per conversion on 6 conversions. Match types look loose given the remnant and bargain queries; tighten before adding spend.
- Pmax - Showroom is quietly productive: 13.2 conversions MTD at $42.50, driven by showroom and consultation categories.
One clear add: “kitchen remodel cost estimate” converted and deserves its own exact keyword. Two to exclude today: “ikea kitchen installers” (brand install intent we do not serve) and “cheap countertop remnants” (bargain shopper, off-profile). The PMax categories are on target, with showroom and design-consultation queries carrying the conversions.
Heads up: 9 changes were logged by the account user yesterday, mostly budgets and bidding. Given spend ran slightly hot, confirm those were intentional.
Generated 2026-07-19T07:41:02+00:00. Conversions are preliminary for 1 to 3 days as Google attributes late conversions. Read-only report; no account changes were made.